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Using Video to Enhance Your Reach
Use Video to enhance your Web site or blog
In previous articles, Linda showed you how to begin to build a base foundation for your Web site, including adding news stories and articles. In this article, she'll provide resources that point to video that you can use in your blog or Web site.
Conclusion
Video can enhance your Web site, your ability to convey information easily and it can enhance your users' experience with your site. Additionally, every time you upload and add a video to your blog, to your community network or to your site, you can broadcast this addition on Twitter, Facebook or other social media sites where you can bring traffic to your door.
However – and this is a big drawback for usability and accessibility – few videos carry a script where users who cannot see the images or hear the soundtrack can enjoy your addition. If you want to take the time to script the video, great. In fact, this script can become useful to other users who offer this video on their sites. If you create a script, be sure to let other users know that they need to link back to your script on your site so you can take advantage of the additional traffic and links.
Before you create a script for the video, however, try to discover if a script already is available. Contact the video creator, the distribution source or search for a script on the Web before you spend time stopping and starting that video to create the script. Another option is to hire a transcriber to create the script for you if no other option is available.
One final option would be to summarize the video, much like one site did with this story on a round table about how to make video campaigns viral. Another source that provides options on how to summarize a video is Huffington Post, where they summarize videos that they share from news sources and from YouTube. One example includes a very short summary that captures the essence of the video, Conan Blows Up The Worst Car In America.
Learn more about royalty fees, licensing, copyright and more in the upcoming article. Stay tuned!
Linda Goin
Linda Goin carries an A.A. in graphic design, a B.F.A. in visual communications with a minor in business and marketing and an M.A. in American History with a minor in the Reformation. While the latter degree doesn't seem to fit with the first two educational experiences, Linda used her 25-year design expertise on archaeological digs and in the study of material culture. Now she uses her education and experiences in social media experiments.
Accolades for her work include fifteen first-place Colorado Press Association awards, numerous fine art and graphic design awards, and interviews about content development with The Wall St. Journal, Chicago Tribune, Psychology Today, and L.A. Times.