User Interviews - Analysis Simplified

A continuation of Jon White's articles offers you tips on how to put what you've learned so far to good use.

Conclusion

Once you're done it just leaves the 'simple' matter of:

• Making whatever changes are needed to your site
• Producing personas
• Diagnosing problems with your current site
• Directing new design concepts

...or another one of the thousands of problems interviews can feed incredibly useful information into. But these "small" problems might be made easier knowing your hard work will pay off come go live.

As mentioned in the previous article "interviews are a great way to find in-depth information about your users", just remember that more effort is needed than expected to pull out those fantastic results.

This article was written by Alistair Gray. Alistair's crazy about usability - so crazy that he works for Webcredible, an industry leading user experience consultancy, helping to make the Internet a better place for everyone. He's very good at eye tracking and extremely talented at information architecture.