Online video is big business nowadays. Websites dedicated to video like Youtube, BBC iPlayer and 4oD have taken off in a big way, and an increasing number of websites are introducing video content to keep users engaged. This spread of online videos is in no small part due to the ever improving connection speeds - 90% of internet connections in the UK are through broadband (source: UK Statistics Authority). However, if you're considering introducing video content to your site or looking to make the best of your existing video content, you must put the user experience at the forefront of your proposition.

In a nutshell

Videos can be powerful but only if they're made and promoted well, as part of a wider strategy to engage users. Entice your users to explore the videos and remember the videos themselves have to add value and be relevant as well as within context.

This article was written by Mrudula Kodali. Mru's crazy about usability - so crazy that she works for Webcredible, an industry leading user experience consultancy, helping to make the Internet a better place for everyone. She's very good at eye tracking and extremely talented at information architecture.