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Free! - Optimizing your Web Site for Search Engines
Introduction to Search Engine Optimization (SEO)
How can your website rank better than your competitors so it will be noticed by its target audience? This is where SEO comes in. Search engine optimization is the process of increasing the amount of visitors to a web site by ranking high in the search results of a search engine.
Measuring Impact
Note your current Google ranking before you apply your SEO techniques. And measure your traffic month by month. Build special tracking links to view the results of your campaigns and keywords by using Google Analytics.
Of course, this is a time-consuming practice. But identifying the success of your campaign and adjusting them is an effective tactic in reaching your SEO goals in 2008.
Sources
Take a look at these sites to find out more
about SEO:
The webfonts.com - SEO toolset