Free - Eye tracking: Eye candy vs. I can do

Eye tracking has been around for decades but has only become commercially available over the past few years. It's been heralded as the next big thing in user research, 'the closest thing to mind reading'!

Conclusion

Eye tracking is definitely not a magic bullet or 'the closest thing to mind reading'. It does however serve as both a great piece of eye candy for senior executives with little time and is very powerful in helping come up with the most effective page design.

This article was written by Mark McElhaw. He's crazy about usability and accessibility - so crazy that he's head of client services at usability and accessibility consultancy, Webcredible. He's extremely good at all aspects of user research and can often be found carrying out card sorting sessions.