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Creating an Ad Campaign
Throughout the past two articles, Linda has explained Google Analytics and showed you the stats to measure before you even begin an ad campaign. In this article, Linda discusses how you can promote your Website and measure the results of your ad campaign with Google Analytics. Whether you focus on print, television, or online advertising, Google can help you analyse which ads work to bring traffic to your site.
Linda Goin
Linda Goin carries an A.A. in graphic design, a B.F.A. in visual communications with a minor in business and marketing and an M.A. in American History with a minor in the Reformation. While the latter degree doesn't seem to fit with the first two educational experiences, Linda used her 25-year design expertise on archaeological digs and in the study of material culture. Now she uses her education and experiences in social media experiments.
Accolades for her work include fifteen first-place Colorado Press Association awards, numerous fine art and graphic design awards, and interviews about content development with The Wall St. Journal, Chicago Tribune, Psychology Today, and L.A. Times.