One easy way to develop an eye-pleasing and functional site is through a grid layout, because as Web designers switch from tables to CSS rules, grids remain an important tool to use for layout considerations. When a simple grid is applied to some examples that I used in the last article about shopping cart programs, some sites seem soundly designed, and others seem to fall a little short of the grid design mark. Further, even though a site might carry a great design, other details may make the shopping experience rather shabby...
Linda Goin carries an A.A. in graphic design, a B.F.A. in visual communications with a minor in business and marketing and an M.A. in American History with a minor in the Reformation. While the latter degree doesn't seem to fit with the first two educational experiences, Linda used her 25-year design expertise on archaeological digs and in the study of material culture. Now she uses her education and experiences in social media experiments.
Accolades for her work include fifteen first-place Colorado Press Association awards, numerous fine art and graphic design awards, and interviews about content development with The Wall St. Journal, Chicago Tribune, Psychology Today, and L.A. Times.