Adobe announced Adobe Media Player

On April 16 Adobe announced Adobe Media Player at the National Association of Broadcasters. Adobe Media Player is a desktop application, built in Apollo. It serves as both a desktop media player, allowing you to easily play media such as .flv’s from your your desktop and to play streaming media from the web.

The new player is expected to be the next generation Internet Video Solution. It will allow users to play their favorite TV shows and video podcasts across the Internet, and local video content from their computer. It complements and leverages other Adobe components including: Adobe Flash Player; the newly announced Adobe Flash CS3 Professional; Flash Media Server 2, server software for streaming media applications; Flash Lite mobile video playback technology; Adobe’s range of media authoring tools such as Adobe Creative Suite 3 Production Premium for video, audio and motion graphics production; and Adobe Media Encoder for compression and live streaming.

Adobe Media Player is planned to be available as a free beta download from the Adobe Web site later in 2007 with full availability expected by the end of the year.

Adobe Media Player will be free to end-users.